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State of Confusion

CEVICHE • WOOD FIRE GRILLS • ICE COLD BEER

Their story

State of Confusion is dishing up authentic, made-from-scratch cuisine influenced by Latin America, New Orleans and the Lowcountry of South Carolina in addition to specialty craft cocktails. The open-air vibe melds approachable with slightly quirky and culturally eclectic.

HOW WE’VE HELPED

We helped Confusion get strong social media and press coverage as well as curated a specific targeted vip guest list for their pre-opening events,

Social Media

  • Built up pre-opening hype
  • Earned 5000+ followers in advance to opening
  • Created and curated content

Public Relations

  • Organized launch PR strategy
  • Send 2 releases, 1 media alert
  • Managed pre-opening media events

Influencer Marketing

  • Designed targeted guest lists for pre-opening events
  • Managed invitation software and rsvps
  • Served as hosts at each event
  • Ensured new brand warm and fuzzies for guests

Articles

April 6, 2023

State of Confusion to open new Charlotte restaurant on April 17

April 6, 2023

State of Confusion to open lower South End restaurant in mid-April

February 28, 2023

Restaurant Openings, and More Charlotte Food News for March 2023

February 23, 2023

State of Confusion plans spring opening for lower South End restaurant