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State of Confusion

CEVICHE • WOOD FIRE GRILLS • ICE COLD BEER

Their story

State of Confusion is dishing up authentic, made-from-scratch cuisine influenced by Latin America, New Orleans and the Lowcountry of South Carolina in addition to specialty craft cocktails. The open-air vibe melds approachable with slightly quirky and culturally eclectic.

HOW WE’VE HELPED

We helped Confusion get strong social media and press coverage as well as curated a specific targeted vip guest list for their pre-opening events,

Social Media

  • Built up pre-opening hype
  • Earned 5000+ followers in advance to opening
  • Created and curated content

Public Relations

  • Organized launch PR strategy
  • Send 2 releases, 1 media alert
  • Managed pre-opening media events

Influencer Marketing

  • Designed targeted guest lists for pre-opening events
  • Managed invitation software and rsvps
  • Served as hosts at each event
  • Ensured new brand warm and fuzzies for guests

Articles

April 6, 2023

Chattanooga restaurant State of Confusion now open in Charlotte with a rooftop bar

April 6, 2023

State of Confusion to open lower South End restaurant in mid-April

April 6, 2023

First look: State of Confusion opens today, with funnel cakes and Peruvian-influenced ceviche

April 6, 2023

State of Confusion Set to Open on Clanton Road