Everything your brand needs to grow
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What we do
Marketing Consultancy
Black Wednesday was created to support brands as they try to build authentic and meaningful conversations and connections with their target audiences.
We offer marketing consultancy, small/medium sized business marketing strategy, organic social media strategy and management, public relations, and branding and design services.
We see you, looking for something different. You are in the right place.
Campaign Management
You have your brand voice and evergreen marketing down pat. You know who your audience is and what you’re trying to accomplish. But that may not be enough when it comes to new products, services or other features of your business that need some love and attention…OR maybe you just want to do something new and interesting for a limited time.
Keeping your brand FRESH can feel incredibly daunting. We encourage brands to come up with NEW stories, things to talk about, ways to connect with their customers/clients. We can help you enhance the ongoing marketing efforts with the creation and delivery of a creative campaign.
Let us help from start to finish: we’ll work to come up with the theme, handle creative design and branding, develop the digital and grassroots infrastructure, and support with execution (social, PR, web, paid spend, partners, all of it!!).
Public Relations
You have an amazing story or some big news coming up that absolutely EVERYONE needs to know about.
We can help you craft stories and messages that the media care about to help you get more attention and credibility. We will work to make sure your brand is properly, positively and thoughtfully represented in the communities you participate, near or far. We can also leverage our PR and relationship building experience to support with sales, team and campaign outreach which may include influencers, businesses or other marketing or third party partners.
Our main focus with PR is media relations (pitching, releases, traditional media and interviews). We can also offer advice on crisis comms, marketing implications and event design/management.
Grassroots Marketing
People want to feel connected to the brands and companies they love the most and this connection goes far beyond the internet.
Whether you’re opening a new restaurant, launching a brand in a certain market, trying to raise money, or tell a hyperlocal story, we can help you manage your budget to do cool, creative and on-brand activations that get the word out and engage your people in a meaningful way.
Branding + Design
Your visual story and how you tell it through consistent design is just the starting point to building brand recognition.
We can help you build a brand from scratch or leverage your brand guidelines to produce the real-time design items you need. Don’t have brand guidelines? Let’s build some. We will work with you to create a visual look that will create a modern appeal to your audience.
Not sure where to start or what you need? We have business experience to understand your context and can help you identify what you need, make some recommendations and do the work.
We’re doing good, honest, cost-effective and interesting design.
Social Media
Social media is “the thing.” You have to be “there” but every company’s there might look a little different because your audience is unique.
We work with companies to develop strategies, manage their platforms, and continuously evolve programming in order to get the most out of their social media storytelling. We consult based on what and who you’re working with to define how to optimize your organic social media platforms in order to make them work for you.
We offer service in every area of social, whether it’s in hiring the best person to your team or taking on the work ourselves (availability pending).
Let's make magic together
Complete the form below to share more information and we’ll see how we can help.