University City Partners
We’re leading comms and marketing for this incredible organization.
Their story
Connectivity. Authenticity.
University City Partners is THE go-to resource and leader in the UC community. Across signature events, community engagement and development, they are uplifting the business and individual voices in this unique “city within a city.”
HOW WE’VE HELPED
We’re helping UCP build broader brand awareness and recognition as an important leader within University City, Charlotte.
Overarching Comms/Strategy
- Own and oversee all external marketing efforts
- Create and ensure cohesion across platforms
- Offer guidance and leadership with comprehensive strategy
Public Relations
- Building year long strategy
- Managing outreach to media and press secured
- Ensuring media consider UCP and its leadership members as a source
- Make sure signature events are covered and on important promotional sites
Social Media
- Position UCP as the voice and authority for the area
- Aggregate events, news and important stories to create wraparound strategy
- Manage community, build followership
- Manage campaign pages (UC Farmer’s Market and NYD5k)
Email Newsletter
- Work with content partner to oversee 2 email distributions
- Ensure all marketing efforts work together to reach annual subscriber goals
Branding
- Develop brands for signature events, sub brands
- Oversee design asset creation and messaging