Samaritan House
RESTORING HEALTH; REBUILDING LIVES
Their story
Samaritan House is Charlotte’s only medical respite, providing short term stays to those facing homelessness upon departing from the hospital system. Providing a bed, clothes, 3 meals a day and transportation to remaining medical appointments is just the beginning to the wonderful support SH provides.
HOW WE’VE HELPED
We’ve worked with Samaritan House to freshen up their website, better tell their story and launch various marketing and PR campaigns to raise funds necessary for their continued operations.
We’re pleased to have supported them with a crisis fundraising campaign called “Save Our Home.” We created it, branded it, built internal and external messaging, PR strategy, social and web around it. The outcome? We helped them raise more than $450k (on a goal of $200k) so that they could reopen in July of this year.
Most recently, we helped Samaritan House with a rebrand. BW led graphic design efforts, sent a news release, and updated their website to reflect their new brand identity. Go to thesamaritanhouse.org to view these changes and learn more.
We have worked with them in a pro-bono manner to ensure all funds go directly to the incredible service they provide for the community.
Social Media
- Freshening up social media, making important posts about campaigns
Public Relations
- Launched “Save Our Home” campaign, which was a crisis communication to raise immediate funds
- We secured many press pieces and received pledges higher than the actual fundraising goal within the first week; more than $450k over the 90 day campaign
- Crafted a press release to announce their 2024 rebrand and highlight this year’s growth
Website
- Freshened up website, improved functionality
- Launched ecommerce in support of their luncheon sponsorships
- Created landing page for “Save Our Home” campaign
- Updated site with new logos, icons, and visuals
- Built landing page for new look press release
Branding and Design
- Further explored brand visuals
- Created:
- Luncheon campaign assets including social graphics, signage, and program
- Save Our Home campaign assets and visuals
- All rebrand assets, including several versions of logos, icons, and event graphics