Postino Winecafé
The coolest girls night, date night, and hang-out spot in Ballantyne
Their story
Super-delish wine and super shareable bites, in a music-inspired, chill atmosphere. Postino Winecafé opened in Ballantyne in July 2024.
HOW WE’VE HELPED
Black Wednesday helped Postino launch their Ballantyne restaurant by creating an opening strategy including public relations, marketing research, and influencer collaborations.
Public Relations
- Organized and oversaw launch PR strategy
- Press release and pitch writing with targeted distribution
- Management of media correspondence, walkthroughs, content
- Coordination of opening event sequence – provided both tactical/administrative support and implemented strategy to maximize leverage on beneficial attendees (influencers)
Hyperlocal Marketing
- Market survey and supporting research on Ballantyne neighborhood
- Produced comprehensive analysis of competing restaurants in the vicinity
- Gathered hyperlocal businesses and individuals for PR packages
- Invite list for pre-opening events with local influencers and community members
- Sourced local photographer to support opening content creation and coverage