NoDa Brewing Company
Local brewing company claiming award-winning IPAs, funky sours and craft spiked seltzers, knock-your-socks-off imperial stouts, and everything in between.
Their story
NoDa Brewing is one of Charlotte’s OG breweries. In addition to a hoppin’ taproom, NoDa also distributes their stellar beers across North and South Carolinas.
HOW WE’VE HELPED
We provided the NoDa team with support around the launch of their Grapefruit Brizo flavor through PR services and an influencer event. We also worked with the ownership team to design a consulting program tailored for their existing social media coordinator. This led to an expansion of our scope as we assisted in interviewing candidates and ultimately hiring an amazing Marketing Manager to lead their dynamic marketing efforts.
Public Relations
- PR and media outreach around the launch of Grapefruit Brizo
- Influencer event and activation
Consulting
- Social media strategy design and development
- Weekly consulting with client team
- Development of more engaging social and organic optimization
Hiring
- Design job description and hiring strategy for new position
- Managed first and second rounds of interviews
- Served as “recruiter” to help client find the best fit
- Made recommendations of top choices
- Supported onboarding with new hire