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Moxie Mercantile

Vintage & Modern.

Their story

Moxie Mercantile is a community-centered boutique with a heart for emerging artists and vintage finds. With four storefronts found in Charlotte (Plaza Midwood), Davidson, Matthews, and Fort Mill – Moxie offers a sophisticated blend of home and personal accessories.

HOW WE’VE HELPED

We’ve worked with the Moxie team to provide support through new storefront openings as well as in an ongoing capacity through implementation of PR strategy.

Public Relations

  • Providing guidance and management of PR strategy through the launch of new retail locations
  • Management of influencer marketing and programming through store openings to gain traction and awareness
  • Writing and distribution of press releases, tailored to fit each publication and targeted audience
  • Coordination of and coaching for media interview booking
  • Ongoing support through facilitating media outreach and fielding inquiries

Articles

October 8, 2021

PARENT TO KNOW: Michelle Castelloe

May 12, 2021

This boutique is growing and supporting Charlotte artists in the process

April 14, 2021

Moxie Mercantile opening third location in downtown Matthews

April 8, 2021

Moxie Mercantile is opening a third location