Marina's Tapas
Authentic Spanish tapas stall by the team from Customshop, open now in Optimist Hall…
Their story
Alex Bridges and Chef and owner of Customshop, Chef Andres Kaifer, are bringing genuine tapas to Charlotte’s most popular food hall. Named after Kaifer’s great grandmother to honor his family and heritage, Marina’s will serve classic Spanish small plates.
Marina’s Tapas opened to the public on December 6, 2024.
HOW WE’VE HELPED
Black Wednesday worked with the Marina’s team to create an opening strategy that includes branding, public relations, marketing, social media, and a pre-opening event.
Public Relations
- Build launch PR strategy
- Coordinate and document all coverage
- Manage all media interview setup
Social Media
- Set up branded social media pages
- Create and publish hype/launch posts over the lead-up period to the opening
- Create educational and engaging social media content
- Manage opening week posts + community engagement
Branding & Design
- Develop logo and brand identity
- Create subsequent mockups as needed
- Produce design assets for social, website, digital uses and print