La Belle Helene
A French brasserie from the minds behind Constellation Culinary and Elior North America.
Their story
La Belle Helene is a refined, timeless brasserie serving French classics with a modern sensibility. The gorgeous interior design paired with the phenomenal cuisine is recipe for an exquisite experience from start to finish.
HOW WE’VE HELPED
We worked on a tight timeline to tease and launch the beautiful new restaurant in Uptown Charlotte. With 60 days to work with, we launched social media and PR work to build an insane amount of brand awareness so that the restaurant would open with interest. The brasserie opened and was fully booked with reservations for months. BW is proud to have won a QCPRSA award for integrated communications for the opening.
Public Relations
- Manage PR strategy and timeline
- Solicit media and press
- Manage all media inquiries and outreach
- Offer media training and organization to key team members
Social Media
- Teased and launch super sexy Instagram page
- Amassed 6k followers prior to restaurant opening
- Built intrigue and interest to manage reservation bookings
Events
- Worked with Constellation team to create 6-event opening event sequence
- Created invitation lists
- Management invitation
- Hosted event
- Worked with Alaine Ducasse’s team to support his visit to the restaurant prior to its opening
Design
- Built on launch brand identity to expand graphic design visuals
- Creation of media kit and other production design items