Henrietta's
A new, contemporary neighborhood bistro nestled in Lower South End.
Their story
Henrietta’s is a new, stand-alone concept from Rally co-founders Meg Charity and Barrett Worthington. The menu, designed by chef Partner Andres Kaifer, honors local ingredients and classic techniques, offering seasonally inspired dishes at a table that feels like it was set just for you.
The name “Henrietta” is a nod to Charity’s South African heritage. It is an embodiment of an ideal dinner party host – someone who is thoughtful with every detail and has a warm spirit with a touch of quirky charm.
HOW WE’VE HELPED
Black Wednesday is working with the Henrietta’s team to create a launch strategy that includes public relations and influencer strategy.
Public Relations
- Create and execute launch and pre-opening PR strategy
- Manage and coordinate media and broadcast interviews
- Coordinate and document all coverage
Influencer Relations
- Design and execute a pre-opening influencer event with over 20 of Charlotte’s top influencers and their guests
- Create and execute a post-opening influencer drip campaign