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Good Friends

A women’s organization supporting individuals and families with financial resources to improve lives and inspire hope.

Their story

As a legacy organization with a mission to help clients bridge the gap from fragility to stability, Good Friends has been serving community members for 36 years and counting. Their annual holiday luncheon each December is a one-hour charity event that allows for a whole year’s worth of supporting “friends” in need.

HOW WE’VE HELPED

We have worked alongside the Good Friends team as a marketing partner for multiple years to provide brand, design, strategy, social media and PR support in promotion of their annual year-end “Gather & Give” event. We’ve helped them expand their reach and more importantly, their funds raised each year.

Public Relations

  • Manage PR strategy
  • Media outreach and relations

Social Media

  • Social Media management
  • Campaign creation and execution
  • Social media influencer engagements
  • Toolkit design and training

Consulting

  • Provide input and guidance for best ideas/practices for current and modern marketing
  • Design annual marketing strategy for optimizing owned and earned channels

Design

  • Create overall look and feel for branding and design concepts for each annual event
  • Design all digital and print assets needed for promotion and execution of event:
    • Save the Date
    • Invitation Suite
    • Promotional materials
    • Website and Social Media graphics
    • Presentations
    • Annual Report
    • Physical Event Signage and Presentations

Articles

January 5, 2022

Good Friends Charlotte Raises $750K At Annual “Gather & Give” Holiday Luncheon

November 19, 2021

Good Friends Charlotte Hosts “Gather & Give” Holiday Luncheon For Charity On December 9th

December 17, 2020

Amid pandemic, these Charlotte women raised ‘well over’ $500K for families in need

December 15, 2020

9 ways to give this holiday season in Charlotte