Comal
An authentic and tasty taco spot coming soon to Optimist Hall in Charlotte, North Carolina.
Their story
Comal Taco Co. is an Arizona-inspired taco concept by restaurateur Shang Skipper opening at Optimist Hall in winter of 2025. The menu, designed by Chef Partner Andres Kaifer of Customshop, features tacos, signature cheese crisps, and simple, bold flavors crafted for everyday enjoyment.
HOW WE’VE HELPED
Black Wednesday is working with the Comal team to create a launch strategy that includes public relations, social media, and influencer marketing.
Public Relations
- Build launch PR strategy
- Coordinate and document all coverage
- Manage all media interview setup
Social Media
- Set up branded social media pages
- Create and publish hype/launch posts over the lead-up period to the opening
- Create educational and engaging social media content
- Manage community engagement
Influencer Marketing
- Offer expertise on influencers to work with surrounding the restaurant opening
- Opening week influencer event support