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Betty by Moxie Mercantile

A new neighborhood experience with carefully curated offerings.

Their story

A new store opened by retail expert and resident community leader, Michelle Castelloe, with carefully curated apparel, toys, and gifts centered around women and children. Inspired by one of Castelloe’s local heroes, Betty Mims, Betty opened in Charlotte in 2021 amid the global COVID19 pandemic.

HOW WE’VE HELPED

We worked with the Moxie Mercantile team to launch their new retail location and have managed PR to make sure the boutique has been busy from day one.

Public Relations

  • PR strategy and execution
  • Media relations
  • Securing and organizing brand building and launch PR coverage

Articles

October 27, 2021

3 women-owned businesses facing supply chain struggles join forces to reach more customers
October 18, 2021

Moxie Mercantile Owner Opens Sister Store in Plaza Midwood
October 18, 2021

Betty by Moxie Mercantile set for Plaza Midwood debut
October 18, 2021

Local retailer debuts latest shop in Plaza Midwood